Commercial Consulting for Companies That Need to Fix How They Sell
I work with companies where growth has slowed, execution is inconsistent, or the commercial system hasn't kept up with scale.
This is the same work I've done inside leadership roles--applied in a targeted, external capacity.
When I Get Involved
Most consulting work doesn’t start with a blank slate.
It starts when something isn’t working the way it should.
Growth has become unpredictable
Pricing varies across teams or regions
Pipeline and forecasting can’t be trusted
Sales and account management aren’t aligned
Leaders are compensating for broken systems
At that point, the issue usually isn’t effort.
It’s structure.
What I Focus On
The work is typically centered around a few core areas:
Commercial Systems & Process
Building structure into how revenue is generated
Pipeline management, deal qualification, forecasting, governance
Pricing That Holds
Creating consistency in how the business prices and sells
Reducing leakage, improving margins, reinforcing value
Team Design & Accountability
Clarifying roles, expectations, and performance standards
So results aren’t dependent on a few individuals
Account Growth
Turning account management into a revenue function
Not just support
How I Engage
I work in a few different ways depending on the situation:
Strategic Partner (Retainer)
Ongoing involvement to diagnose, design, and implement commercial systems
Best for companies going through growth, transition, or restructuring
Project-Based Engagement
Defined scope focused on a specific issue
Examples: pricing redesign, pipeline structure, org design
Targeted Advisory
Short-term, high-impact support for leadership teams
Used for decision-making, validation, and course correction
Example Areas of Work
This work often shows up in areas like:
CRM That Actually Gets Used
Deploying or fixing CRM systems so they support real workflows—not just reporting
Sales Compensation That Drives Behavior
Designing comp plans that reinforce the right outcomes across roles
Territories That Drive Growth
Structuring coverage to maximize opportunity without creating internal conflict
Repeatable Sales Execution
Building playbooks and processes that teams actually follow
Sales Team Structure
Designing roles and layers that support scale instead of slowing it down
Pricing
Engagements vary based on scope, timeline, and level of involvement.
For reference:
Ad hoc hourly: $350/hour
Contracted hourly (30–60 hours): $250/hour
Contracted hourly (60+ hours): $225/hour
Retainer and project-based work are scoped individually.
If you’re dealing with growth challenges, inconsistent execution, or systems that aren’t scaling—
this is the kind of work I do.
Reach out if you want to discuss.
Contact Carter Cathey
info@cartercathey.com
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