Experience Matters

Strategic SaaS sales leader with 15+ years of experience scaling enterprise account teams, driving consultative growth, and optimizing GTM execution across insights, CX, and compliance-driven platforms. Proven success in leading high-performing teams, expanding strategic accounts, and implementing scalable sales methodologies. Adept at aligning sales, marketing, and operations to deliver personalized, data-informed customer experiences. Known for grit, adaptability, and a passion for transforming sales organizations into engines of growth.

INCREASE REVENUE: Proven leader of high-performing teams that exceed top-line revenue goals while selling good business, increasing the profitability of existing clients and developing new ones.

TEAM BUILDER: Assessed, restructured, revitalized, and rebuilt every team that I have joined as a leader. I have very high expectations and believe that it is my responsibility to provide my teams with the skills and resources they need to win.

CHANGE AGENT: Key leader, effective in working cross-functionally, involved in almost every key business initiative. I have worked successfully with PE owners and Boards.

INNOVATOR: Led innovation in new products, new services, new processes, new tools, new team structures and new resources to drive sales team success. And, I led my teams through training, adoption, and execution success.

EARLY AI CHAMPION: AI continues to change the way we work and the way we sell.

PROJECT LEADERSHIP: Experienced in steering projects through multiple layers, channels, and silos to achieve optimal outcomes.

STRONG COMMUNICATOR: Experienced in bringing structure to meetings to achieve outcomes and fully document key decisions.

STRONG CONFERENCE BRAND AMBASIDOR: Experienced in bringing structure to meetings to achieve outcomes and fully document key decisions.

Key Capabilities

aytm (Remote) SVP, Global Sales / Head of Sales Nov 2024 – Oct 2025

· 12-month Non-Compete Period

SVP, Global Sales / Head of Sales Jan 2022 – Nov 2024

• Led the new business and account management teams driving four consecutive years of double-digit, year-over-year growth, even during years of market decline.

• Launched multiple sales tools including: Salesforce.com, Outreach, Zoominfo, Showpad, and Gong.

• Designed and implemented a forecasting model and led sales team through implementation vastly improving forecasting capabilities by 22%.

• Designed and executed sales skills training program for the entire sales team.

• Built consultative expansion playbooks for strategic accounts, increasing retention and revenue per customer.

• Implemented scalable KPI frameworks and forecasting tools to improve pipeline visibility and team accountability.

• Partnered cross-functionally with marketing, product, and operations to align GTM strategy and drive pipeline conversion.

• Championed unified sales methodology to qualify complex deals and improve forecast accuracy.

VP of Account Management April 2021 – January 2022

• Transitioned support into strategic account management, driving expansion and consultative engagement, resulting in increased client satisfaction rates by 18%.

• Developed vertical-specific GTM strategies for retail, CPG, and tech clients, increasing expansion revenue by 32% and collaborating with new teams within the clients.

• Fostered a culture of customer-first thinking and continuous improvement across the AM team, enhancing team performance and raising client retention to almost 100%.

Dynata – Plano, Texas 2007 - 2021

SVP, Client Development

Global insights services and technology provider

• Launched and led the Business Development Center, achieving 68% revenue growth by focusing on new business development and expanding underserved small and mid-market accounts.

• Consistently exceeded revenue goals, leading the company in both revenue growth and sales margins by 7% through strategic sales initiatives.

• Managed multimillion-dollar enterprise accounts across North America, including retail, CPG, automotive, and food & beverage, building strategic partnerships with C-level stakeholders.

Earlier Sales Leadership Roles at Dynata

• Centralized all SDR/Support Resources under a single team structure ~100 people.

• Recruited, trained, and developed SDR/Support teams – many moving into quota-carrying sales roles.

• Recruited, trained, and developed player/coach leaders for these SDR/Support pods.

• Managed multimillion-dollar sales teams across North America

• Earned multiple performance awards including Manager of the Year and Team of the Year

• Launched and sold the syndicated research division of Dynata.

Nielsen Media Research – Dallas, Texas Client Service Executive 2003 – 2006

The Nielsen TV ratings are the currency by which television commercial time is bought and sold.

• Delivered 239% of my annual new business goals in 2005.

• Carried the second highest market billings in the Dallas office out of five reps.

• Serviced the highest number of clients in the Dallas office.

• Managed the largest territory and made more trips than any other rep in the Dallas office.

• Exceeded my 2006 goals by reaching 140% of my targets by the end of the 3rd quarter.

Resume of Carter Cathey

Professional Experience

Honors & Awards

• 2019 Manager of the Year – Dynata

• 2020 Manager of the Year – Dynata

• 2020 Team of the Year – Dynata

• Outstanding Contribution – Merger Team

• Outstanding Contribution – Sales Process Automation Project

• Outstanding Contribution – Project Curad

• 2007 Sales Sprinter Award - Dynata

• Won 2008 Annual Sales Contest – Highest Percentage Over Goal