Trust & Paperwork: Non-Competes
How I feel about non-competes and how I respond to them. This article includes some practical advice on negotiation of non-competes.
Carter Cathey
1/16/20262 min read


For a long time, I believed that trust mattered more than paperwork.
Early in my career, I joined a company that felt special.
The opportunity was exciting. The leadership team had real personal integrity. I trusted them completely.
So when I was asked to sign a very restrictive non-compete, I didn’t hesitate.
It said I couldn’t work for:
Clients
Lapsed clients
Prospective clients
Future prospects
Which, in practice, is… basically the entire world of companies.
Fast forward nearly 15 years.
The company was successful. I grew in title and responsibility.
But over time, the company was sold to Private Equity.
The leaders I trusted were long gone.
The culture changed. The values changed.
And I realized something uncomfortable:
I hadn’t signed that non-compete with people.
I had signed it with an entity that could be bought, sold, and fundamentally changed.
If I were asked to sign that same non-compete today, by that version of the company, I wouldn’t have done it.
But the problem was—I already had.
That experience reshaped how I think about non-competes entirely.
The lesson for me:
You don’t sign a non-compete with a boss you respect or a company you trust.
You sign it with a future version of that company you can’t predict.
Now, when I’m asked to sign a non-compete, I usually say no.
If it’s a deal-breaker, I negotiate.
Some things I now ask for (you may not get all of these, but you have to ask):
A specific list of companies, not broad categories
Severance that matches the length of the non-compete
The non-compete applies only if I quit, not if I’m let go
Geographic and role-based limits (where I actually worked, doing similar work)
A clear definition of what a “competitor” actually is
The agreement is void if there’s a change of control or a material change in my role
A buy-out option, so the risk isn’t unlimited or undefined
Laws vary by state, and enforceability can change, but the risk is real even when enforcement is uncertain.
I still believe in trust.
I still believe most leaders act with good intentions.
But I no longer confuse trust with protection.
Curious how others approach this:
Have you ever signed something early in your career that you’d negotiate very differently today?
